Marketing Plan Template
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Learn effective and innovative marketing campaign strategies for D2C companies below.
Lead Generation
Lead generation is the process of attracting and converting albania business email list visitors into potential customers. A lead is someone who has shown interest in the brand and has left their contact details.
There are a myriad of lead generation tactics: blog posts, sharing downloadable content, live branded events, etc.
Lead generation and nurturing is a fundamental task for increasing sales. It is a process that requires active listening, advice and support for users so that they go through all the stages of the sales cycle until they become customers.
A strong lead generation and nurturing strategy should include at least the following elements:
An attractive offer. Offering content, a discount or an offer is key to attracting as many potential customers as possible. It is essential to offer something of value to users so that they decide to provide their contact information in exchange.
A simple registration form. Try to make forms simple so that registration is quick for users: a form with too many questions can lead to users giving up on the idea of registering.
Lead follow-up . Once you get the lead, you need to make sure you have a follow-up plan for potential customers. You can offer them more relevant material, additional offers, discounts, etc.
Branded Content
Branded content is essential for all brands, especially those that work exclusively with online platforms.
This type of content does not focus on products or services, but on the brand's history, its image, its values and its messages.
Brand storytelling is a narrative technique that allows, through stories, to connect with target audiences in a deeper and more lasting way, appealing to emotion and identification.