Retargeting is the act of sending sales or marketing emails to re-engage existing customers. The main goal is to re-engage existing users in the brand.
Sending post-sale emails is an effective tactic for retaining customers: retargeting will help you improve your relationship with your customers and stay top of mind.
Through personalized emails you can send them promotions, offers or special discounts.
Importance of Customer Lifetime Value for your Company
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Creating a Loyalty Program
Loyalty programs are marketing strategies that aim mali business email list to reward customers who make the most purchases in order to create a sense of loyalty and fidelity towards the brand.
There are several types of loyalty programs. These are three of the most commonly used by companies today:
Points-based loyalty programs. In these programs, the more money a customer spends, the more points they earn. They can then redeem these points for rewards, discounts, or benefits.
Tiered loyalty programs. This type of program is structured by tiers: the more loyal users are to your brand, the more benefits they will receive.
Membership-based loyalty programs. These programs usually have an annual fee that allows users to get extra benefits such as free shipping, discounts, etc.