CAROLINE: Right. I think this is brilliant. sit in a room for as long as you want by yourself and do a bunch of research. I'm still probably going to miss a lot of keywords that people are looking for.
TYREL: Absolutely. And something that I think I'm just trying to put myself in somebody else's shoes whether they have a startup or some kind of small company and not a lot of resources they may have especially early on when you're starting out, you may not have the benefit of a big audience or a lot of customers or a waiting list to survey.
And so, one of the one of the big mobile no database barriers with surveys is having an audience to survey. And I don't have a ton of experience. And obviously the different ways you can pull together an audience. However, I do know of a few resources that might be worth looking into. And one is the Survey Monkey audience panel that they've developed, which is over 140,000,000 people. There's a lot of different demographic and psychographic and different characteristics that you can filter by within that audience.
There's Quick Surveys Marketplace. They've got over 50 million people. And then, of course, Google Surveys. They've got Google Consumer Surveys product offering. And so, I've used that for consumer brands as well. Like, for example, running a survey to people that are interested in fitness and a certain age range in cities in the US and asking them about a consumer app that was fitness based and learning all about that audience that they have never heard of, the company that I was a part of. But there are some really interesting things you can do with those audiences.
CAROLINE: Something else that I've used in the past that is pretty interesting in any kind of market is that you can run that kind of surveys for price purposes, because general is really like data, and then also your prospects usually really like data and really like understanding what is the market doing. You can use this for PR. You can use this for enhancing your product and enhancing your messages. So many ways to use surveys.
TYREL: Yeah. And two other things that I thought about recently were incentivizing people to complete the survey. And the big one there is just kind of seeing the value in what you're learning. You can incentivize it with free product usage. If it's a consumer product, you can give away the product. If it's a SaaS application, you can give a free month or a free year or some kind of usage. You can also give away a product like computer. A MacBook Pro goes a long way. And even if you whether you're incentivizing per survey completion or a couple of companies that I've interacted with, that paid at the end of the survey, they would give you a gift card for completion.
This is brilliant because there is no way you can
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