Personality traits and habits: Sometimes, she makes impulsive orders due to a lack of time.
When building buyer personas, there are a few key steps you need to take. Here we’ll review the complete process of developing personas for your business.
Investigate your target market
A good user persona is formed from customer discovery and investigating the clients’ needs. Product, design, and marketing teams are usually involved in personas to more accurately represent the types of people who could become users.
When crafting a user persona, consider customer age, demographics, goals, motivation, and behavioral patterns. You can start by interviewing people who fall within your target market to gather these ideas. Conduct one-to-one interviews or prepare surveys. You can ask them about similar apps they have used and what their experience is. Adopt the positive things that people like in other apps. A negative review is an opportunity for you, as you can learn from your competitors' mistakes.
Choose questions that help you evaluate what your users are looking for in the app and what problems they are facing. These questions can help you make important UX/UI decisions.
Another way to explore your audience is through social media. Take a look at your competitor's social media accounts. Social listening can give you a lot of insights into what customers say about the app. You can browse the comment sections for customer feedback.