Grateful to have worked with you up to this point

[ishanijerin1]

The parts that were previously operated using paper cards can now be made into an app, which also reduces staff workload.



Matsufuji: It is also possible to send notifications when points are about to expire.

Sending simple advertisements via push thailand email address notifications has little effect, but notifications like these that are relevant to the user have a higher open rate.



Yoshioka: When push notifications are based on offline behavior, the content will naturally be relevant to the user.

In addition, at commercial facilities that have membership ranks, we send push notifications before the deadline for rank renewal saying things like, "You'll only need XX yen to rank up."

This is actually a rise in shopping with the aim of improving your rank, creating a virtuous cycle in which online influence is based on offline behavior, encouraging further offline behavior.



--It seems like it can be used in a variety of different ways depending on how you use it. What do you have in mind for future developments?

Matsufuji: We have gained experience through our service being used in multiple commercial facilities, which has enabled us to see new possibilities.

We hope to provide feedback to other commercial facilities and support a new form of digital marketing through app payments.



Yoshioka: I agree.

At first, we were feeling our way around what could be achieved by combining .pay and FANSHIP, but we now feel that there are many more applications possible than we had originally thought.

Since each commercial facility has different customer base, usage occasions, and areas, we have been able to foster collaboration by responding to the various improvement requests that arise from the field.



Matsufuji: That's true.

.

I would like to use this experience to encourage its adoption in facilities other than commercial facilities.

I feel that there are still many companies that are looking for original payment functions in apps.



Yoshioka: I really think so.

Thanks to PayPay, contactless payments via app have become popular nationwide.

In the future, it may become a common payment method not only in commercial facilities, but also in shopping districts, individual stores, and other businesses with physical stores.

The collaboration between .pay and FANSHIP will enable new payment experiences and targeted marketing, so let's continue to develop the app payment field together.