How long can you go without it without losing positions and clients?

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But most often it is only a question of budget cuts (60% of companies). Such data was published by the Rabota.ru service and the Roistat marketing platform. They were obtained during a survey of more than a thousand companies from all regions of Russia. "About a quarter of businesses have reduced their marketing expenses in 2022, 60% of which have cut their advertising budgets. Businesses are still looking for ways to replace blocked advertising channels.


And in this situation, the winner is the one who has emerged from a state list of dominican republic whatsapp phone numbers of suspended animation and acts quickly - tests new hypotheses, and is guided by data rather than intuition in making decisions," says German Gavrilov, founder of the Roistat marketing platform. More than half of companies (55%) have abandoned some areas: 50% of companies refused to participate in exhibitions and conferences, from targeted advertising – 40%, from working with the media – 37%, from contextual advertising – 35%, from content marketing – 27%, from SEO – 19%, from SMM – 17%, from Email promotion – 12%.


An irreparable loss from this list could be the refusal of SEO, which has a cumulative effect. Pavel Lemishevsky, SEO specialist at TexTerra: "In general, we can say that a business can survive for about three months without investing in SEO. Provided that work in this area has been going on for at least a year before that.