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Video Content Strategy: Why Is It So Important In Today's Digital Age?
YouTube has become a powerful marketing tool for businesses today who want to expand their global reach and reach an international audience. A well-defined YouTube video content strategy can be a valuable ally in reaching new audiences, increasing brand awareness, and generating leads and conversions.
Why, then, create a video list of sri lanka whatsapp phone numbers content strategy on YouTube to attract potential customers, even beyond borders, and retain those already acquired?
Let's find out with Elisa Valt, Head of Video at Playmarketing , an advertising agency specializing in market research and video marketing strategy, and with Giulia Scaglioni, Project Manager, Interpreter and Translator at Studio Tre.
Elisa, why do you automatically think of the YouTube platform when you think of a video?
It's an almost immediate association, and it's almost obvious that it is: YouTube is the largest video platform in the world, with over 2 billion monthly active users.
Why YouTube? What makes this online platform different from others?
There are many reasons: from the large audience, and therefore visibility, which we have already talked about, to the possibility of carrying out precise targeting, from the diversity of advertising formats to choose from to the integration with Google Ads and the presence of advanced Analytics.
How to Create a Winning YouTube Video Content Strategy for the Global Market
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