For a brand strategy to be successful, it is necessary to adhere to a number of principles during its development:
Form a team and involve them in the process. The strategy you come up with is not a simple set of rules, on the contrary, it should be interesting. Otherwise, there is a chance that it will simply not be effective.
Adhere to the principles of consistency. The purpose, interaction of employees with each other, visual components should be combined into a concept that will convey the values and meaning of the company.
Don't expect instant results. Any strategy takes time to launch. Think everything through in advance and use brand tracking to monitor the progress of each stage.
The process of developing vk data package a brand strategy is individual for each company. Some entrust it to special agencies, while others create it themselves. When creating a strategy yourself, consistently follow the steps of the presented algorithm:
Step 1: Conduct an audit
Start by studying the fullness of the market, competitors, and your business's position. This is important to understand how to differentiate yourself from competitors, as well as to determine your values.
Stages of brand strategy development
Step 2: Define Values
Assess what you want to tell your audience, what you can offer them. What are your values? The process of interaction of personnel, the type of business, its name, and so on depend on all this.
Step 3: Write a product and target market description
At first glance, this task is quite logical and simple. But, as it turns out, in practice, companies and private entrepreneurs sometimes do not understand for what purpose and to whom they will sell the product. Clearly define what issues and needs the product can cover, as well as what you are targeting: selling mass-market or premium goods.
Step 4: Describe your ideal client profile
What should your ideal client be like? Answer this question by dividing the audience into groups. Create psychological portraits of their members. This will be very useful to you in your future work, for example, when creating advertising.
Step 5: Develop Brand Promises
They include the brand's unique selling proposition, mission, and slogans. Promises can be used to answer questions about what customer problems you can solve, as well as your principles.
Step 6. Create a brand book
Organize all your brand information. Create a brand logo, font, palette, and everything else. Define your brand voice.
Step 7: Mark the contact points
This part of the process is very important, as it is responsible for building contact with the consumer from all sources. Find out how and where consumers contact the brand, where they were told about it. It does not matter which communication channel is chosen: e-mail, business cards, banners, etc.
Step 8: Implement the strategy
Discuss the resulting strategy with your staff and regularly review it when making dec