). From there, we launched the kit on Product Hunt and promoted it on Twitter and elsewhere. Michelle Urban 6 We had no clue how Product Hunt was going to work in terms of awareness and lead generation, but we had a well laid out plan for further distribution and promotion. The early initiatives were pretty traditional: Promote to Reddit, HackerNews, Facebook Groups, Slack Groups, Design Communities Influencer outreach for additional engagement Publication/Media outreach for greater coverage Facebook sponsored posts Retargeting Within hours, that plan was halted as we began seeing a large volume of leads (more on that below).
Keeping up with the social engagements and comments needed extra attention and time. Fast forward a bit, and‚ no doubt about it‚ the Product Hunt launch was a success on its own: Number 1 Product for that day on Product Hunt 959 upvotes and 55 comments since the launch A 100%+ increase in Layer’s web traffic during the first 30 days after launch A 2,000% increase in lead volume from the previous quarter 3,500 leads in the first 30 days More than 10,000 downloads (and still counting!) With such great metrics, what exactly was the problem? Why wasn’t this a complete and total success? You’re Only as Good as Your Best Lead In the first few days after we launched the kit, our sales team was thrilled to have all these leads being assigned to them.