In fact, these ads will not appear in the main window where they can be seen as a nuisance. Gmail ads are displayed in the “ Promotions ” and “ Social ” tabs of the platform’s inbox. which gives the opportunity to see increasingly realistic ads. Gmail ads are displayed as a subject line. Characteristics of good Discovery Ads campaigns in Gmail Gmail Announcements Tray Knowing your audience, having a clear objective and planning well are some of the best practices. But there are also certain tips that will be very useful to you in order to be successful when implementing a campaign in Gmail. 1.- Take good care of the images Ad formats, YouTube, Discover and Gmail Ads that will appear both in Gmail and in the different spaces must be of good quality and eye-catching.
The recommended size is at least 1200 pixels . Remember that the image is the element that causes the initial impact, and if you do not manage to arouse interest from the start, it will be difficult student phone number list for them to stay long enough to read the text of the ad. 2.- Audience segmentation Establishing the objective of the campaign is very important to achieve success. The goal is to convince those users who can produce benefits for the brand, either by becoming customers, generating a higher ROI, or sharing the information with other people, etc. 3.- Define the bidding strategy well Bidding strategies are very accessible on the platform. You can choose between a free objective or a self-imposed objective. But in either case, you can use the “maximize conversions” option or select “target CPA” to optimize all campaign bids and make it easier to achieve your objectives within the established budget.