This is an easier way for operators to communicate with the audience. Using it, many companies resort to the services of third-party call centers. For some companies, it is more profitable to open their own telemarketing department.
After viewing advertisements for products and services of interest, potential buyers call the numbers provided by the companies. For example, having seen a photo of a gadget on a website that is being sold at a discount, a person wants to know whether it is available, what are the parameters of its processor, memory, and package, and how to arrange careful delivery. Each call to the call center must be fully processed:
The operator specifies the buyer's needs.
The specialist provides the client using the moj database with all the information he is interested in, while at the same time carefully motivating him to make a purchase.
The call remains in the database for further analysis of the results.
Inbound Telemarketing
For operators, incoming calls are hot ones – those in which clients themselves want a dialogue and, possibly, a deal. This method of communication also has its own difficulties:
An advertisement that prompts a person to call the call center must be composed correctly. Ideally, it leaves the consumer with questions that the operator can discuss with him.
During the conversation, the manager must determine the needs and wishes of the person making the request in order to sell to him or her more effectively in the future.
The dialogue must be built professionally. On the one hand, it should not cause a feeling of intrusion, on the other hand, it should delicately encourage a purchase.
All calls should be recorded in the call center database so that they can be analyzed later. Even unsuccessful conversations help to compile statistics on customer behavior in order to adapt new offers to them.
Working with hot calls for call centers is technically complex. Much attention is paid to equipping special offices and training operators. At the same time, incoming telemarketing is very popular in Russia. It is used with pleasure by both buyers and sellers. The method is especially useful during promotions and sales, when the flow of applications from buyers increases.
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