Customer information registration: why do it?

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Information is a raw material as precious as any other. It is with it that we can develop better services, products, marketing campaigns and, of course, excellent customer service for our target audience. Registering customer information is essential for a company, as it enables it to achieve even better results. Furthermore, this data is completely free, since customers themselves provide the information you need when making a purchase or contacting your products and services.

See below why registering customer information is so important for your business.



Optimize marketing campaigns
In marketing, the more information we have facebook database the customer, the better the results will be. This data helps define the language of campaigns, strategies and media used, ensuring our presence in the market.

If we know the needs, the spaces frequented by the consumer and their level of demand, we can develop much more precise marketing campaigns with even better results.





Improve customer service
Likewise, by registering customer information, you can also gather the data needed to provide the best possible service . After all, you will know the needs and profile of your clientele, which is essential for working on personalized service.

It is worth remembering that, for consumers, customer service is more important than the price of the product or its quality. This is confirmed by the results of a survey by Pequenas Empresas, Grandes Negócios magazine, in which approximately 60% of those interviewed made this statement.



Retain the company's customers
Following the customer, from the first purchase to the present moment, helps in the development of personalized actions for the most assiduous consumers.

Loyal customers tend to spend much more than new customers and are less resistant to new things your company implements. The ideal, however, is to monitor the purchasing journey and develop strategies to motivate the customer to continue doing business with you.



Have easy access to this data
But what is the best way to complete this registration? First of all, it is important to keep in mind that this registration needs to be carried out as efficiently as possible. This means that we must rely on technology and be quite economical in the information we ask the customer for. Let's take a look at these two points?

Use of technology
Of course, you can use Excel spreadsheets to register your data, but this is not the best way to organize your data. Having a good CRM (Customer Relationship Management), for example, is the best alternative for creating a system capable of collecting, storing and categorizing data.

Store automation systems are also welcome, as they provide greater agility, organization and control in management processes, including importing legacy data, that is, registering products, suppliers and, guess what? Customers!



Types of information
Being economical when registering customer information is a way to ensure that the data is filled in. Therefore, ask only for the essentials from your customer. In this case, you can start with the customer's full name, identification document, profession, age, address , gender and contact details, such as cell phone number and email address.