Let us present the main strategies of category management and the areas of activity of a specialist in this area:
Developing an optimal product line and forming a competent company policy in the area of product range. The goal of this strategy is to develop the entire spectrum of product groups through their competent positioning. The task of the category manager is to find solutions to establish a balance between consumer demands and the interests of the enterprise. It is important that all categories bring in the planned profit. This can be achieved by analyzing marketing analytics data and customer opinions, which are revealed during surveys and questionnaires.
Product promotion management. This strategy is aimed at developing a system of marketing measures based on the principles of trade marketing and BTL, which are necessary for the promotion of product categories. Competent work with category management analytics helps to increase sales volumes.
Correct product turn leads into sales with overseas chinese in worldwide data positioning. A trade policy that allows for successful promotion of product categories on the market is developed taking into account consumer demands and their needs. Its implementation allows for prompt response to fluctuations in demand and changes to the planning process and directly to product categories, supplementing them with the items most in demand by customers.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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