Paid advertising on the Internet can be contextual or targeted. They work best on certain servers, such as:
Search engines
Customers see ads when they enter their queries in the search bar. At the top of the browser, you will find exactly those sites that paid for their position in the top queries. Remember that such a site is suitable only for spontaneous purchases: the client is not ready to choose the product and the seller for a long time, and he needs the purchase urgently. With a high degree of probability, a person will simply order the product from the first site that comes across, which just happens to be an advertisement in the search bar.
Such platforms have invaluable advantages: customers are happy with advertising, as it is based on their interests, and also helps solve problems. Places where you can place your ad: Yandex.Direct and Google Ads.
Advertising on websites
You can also attract customers benefits of reaching overseas chinese consumers in europe with windows that pop up while you work on websites. Most often, this type of advertising interests customers because it is based on their search history. For example, you googled orthopedic pillows, and an hour later, when searching for other information, an ad for bedding popped up. This is not a coincidence.
Advertising on websites
This type of advertisement can be used if you sell products that are impossible to buy spontaneously and when you need to spend time thinking about your actions. For example, these are household appliances, real estate, cars. While the client is thinking about what to choose in the end, an unobtrusive advertisement on the site will remind you of your own offer.
Moreover, this type of advertising is quite cheap compared to others. The audience reach is high, and the price per click is much lower than advertising on other platforms.
Banners
This method of advertising will help create an image that will be remembered by the audience. However, it is quite difficult to launch: you need to set up a target for your customers who are strongly interested in this topic and product. Select the appropriate parameters for your target audience (place of residence, gender, age, etc.), after which this advertisement will appear on the sites that are interesting to your target audience.
You should choose this type of promotion of your products if you have enough funds for constant investments and also plan to be at the top of the market for a long time. You get coverage of a large audience, brand recognition and popularization of your products.