Google's four major promotion killers

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To lay out these contents, we can write some product-related blog posts, review videos, or spread them through AdWords keyword ads/image display ads , social media platforms or email marketing and other channels.

Let these high-quality content reach more potential customers.

3. Brand effect

The above picture shows that after buyers compare many companies, they are likely to learn about the reputation and strength of the selected companies through various channels such as video websites and social media.

If your business is well packaged in these aspects, it will leave a deep impression on customers.

However, according to my observation, most foreign trade B2B companies have not done enough in this area and have no awareness of this.


After repeatedly seeing picture advertisements of industry-related products, buyers will form an impression and connection between this product and your company's brand.

Not only can it generate continuous exposure, but it will also bahamas telegram number database occupy the user’s mind in the long run and form expectations (laying the groundwork for future pre-sales consultations).

4. Video Trend

Here are three interesting statistics: (2014)

20% of B2B buyers watch more than 1 hour of B2B-related video content.
70% of B2B buyers use videos to learn and absorb information during their purchasing decision-making process.
52% of B2B buyers begin learning through video channels during their purchasing decision process.
Although the data is a bit old, it also shows that as early as 2014, Youtube has become a battleground for marketers.

Because video can convey more information than text and images, is more authentic, and more efficient, it is inevitable that video will become a powerful marketing tool.

By watching videos, users can obtain a large amount of information more easily and efficiently, so why not?

2. Mobile First
Where do your buyers primarily search for your products?

More than half of B2B-related searches occur on mobile devices.

Here are some data from Google: