Why have a digital presence?

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By id5
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We have a question for you: if your customers are online, why doesn't your company have an effective presence in this environment? Just look, in Brazil, the number of people who buy online grows by around 40% per year. Having a digital presence means being active on strategic web channels and visible to potential customers. "We're going to take care of digital with more dedication and give it the value it deserves. Digital is not only already present, it's also the key to the future," says renowned advertiser Nizan Guanaes.

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If you don't have any professional profiles or spaces on the internet yet, pay attention to this tip: start by creating your website. In addition, the well-designed work of these components below will ensure that you boost your results and improve your company's revenue:

SEO – This is the acronym for Search Engine Optimization, which involves using techniques to improve your website’s positioning in search engines such as Google, Bing and Yahoo. When you create a website, blog or e-commerce site, your developer must use SEO principles to help ensure that your pages are well positioned whenever a keyword overseas chinese in canada data to your business is searched on the web. A website optimized using SEO techniques increases your visibility on the internet and the number of visitors interested in the service or product you offer.

Content – ​​Content is essential for two main reasons: 1. Relevance to your target audience; 2. Indexing your website. When you offer relevant and organized information, more people are attracted to your pages. Write in detail and always look for a different perspective on your keywords. Don't forget to invest in various forms of content: photos, infographics, videos, etc., and be strategic, using this to sell, promote a sense of need and satisfaction in your audience, and provide them with a good browsing experience.

Ads – Ads or sponsored links are the quickest way to attract potential customers to your web pages. They are responsible for attracting visitors to your website or even to your establishment, as well as for interacting with the brand and its products. What sets digital media ads apart from traditional campaigns is their high targeting power. In addition to targeting by audience, time and location, it is possible to know the intentions and interests of the audience, which enhances the degree of assertiveness of the campaigns. See the main platform options that will help boost your company's results: Google Adwords, Facebook Ads, Linkedin Ads, Instagram and Twitter Ads.

Social Networks – The premise that social networks are channels for internet users to spend their free time has long been disproved. For example, when a customer wants to buy something, they search on social networks, looking for other opinions, reviews, complaints, prices and even recommendations from competitors. These channels are strong allies for a brand that remains active, increasing the chances of attracting new customers.