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Why discovery ads are important for YouTube ad targeting
When you're planning YouTube advertising for your business, it's easy to focus on video campaigns. After all, Google Ads supports video campaigns at every stage of the funnel, from awareness and reach to conversions and sales. Video campaigns are more powerful than ever as Google Ads now launches video reach and video mobile campaigns in YouTube Shorts feeds.

But when video campaigns are at the core of your strategy, it’s easy to overlook discovery ads. This could mean missing out on opportunities to expand your campaigns beyond YouTube. Google reports that Discovery campaigns can help advertisers reach up to 3 billion customers because they give you access to ad inventory across Google platforms, including: