In simple terms, we can say that local marketing involves working to promote your business using philippine number for whatsapp strategies focused on geographic segmentation, within your area of operation.
Of course, any communication action needs to take into account information about the audience's location, however, in this case, the objective is to prioritize initiatives that help attract people who live or work near your business.
The logic is very simple: focus strategies on a specific audience, in order to make the approach more focused and with the potential to bring more results.
Why are these strategies suitable for small businesses?
Of course, large companies can also use this type of strategy, however, in the case of smaller businesses, the idea is to make proximity appear as a differentiator.
In large cities, for example, we know that commuting is a problem because of the time spent traveling. Not to mention parking, a convenience that not every company can offer its customers.
Another aspect that must be considered is the fact that people still often prefer to give preference to businesses in their region, especially in smaller cities.
The challenge here is how to work on strategies to promote and attract this audience. See below which initiatives should be adopted.
After all, what works in local marketing?
1. Know how to segment your audience.
The first step to adopting local marketing is to define the target audience that will be impacted by your strategy.
Sometimes, due to haste or lack of experience, businesspeople in the marketing field tend to make the mistake of believing that the best thing to do is to talk to as many people as possible. Unfortunately, this is not the best option.
By doing this, the company ends up wasting a lot of resources, as it can reach a high volume of people who are not interested in its service or product.
To avoid missing the “target”, it is necessary to gather as much information as possible about the audience profile, that is, in addition to the geographic location, we also need to have data that helps us better understand the audience’s behavior and consumption habits.