The multi-million audience is left without

[aminaas1576]

Together with the founder of the marketing agency Completo and the MAED academy Andrey Gavrikov , as well as experts from various niches, we understand the features of SMM of the present time, what awaits us all in the future and what tools, techniques and formats really work today and bring coverage, traffic, applications and sales.

*in 2022, Roskomnadzor recognized Meta as an extremist organization and banned its activities in Russia, as well as the work of its subsidiaries Instagram and Facebook.

What happened? In the same 2022, Meta* disabled advertising for Russian entrepreneurs. Instagram* and Facebook* were left without 53.5 million of our users. In turn, our entrepreneurs and marketers lost many working and familiar tools, channels, and traffic source platforms.

Apple Search Ads has stopped advertising in Russian user accounts. Mobile app developers are left without the ability to promote iOS apps in the App Store ;

Google has disabled all Russian AdSense accounts, banned the creation of new ones, and stopped advertising on all platforms, including YouTube. The video hosting service has disabled monetization for hong kong consumer email list Russian bloggers. But Artemy Lebedev and Dmitry Goblin Puchkov were even less lucky — the platform also deleted their channels ;

TikTok has banned Russians from posting videos and watching foreign content. the ability to share their videos and watch fresh, relevant videos.
Marketers have many questions: where to transfer advertising budgets, where to look for audience and traffic now, should they delete their accounts in prohibited social networks or what to do with them?

Many brands simply froze their activity in the banned social networks to see how the situation would develop further. Then many cautiously resumed posting so as not to lose touch with the audience. It turned out later that if the platforms are banned from working in our country, this does not mean that our brands cannot work with them. The same goes for restrictions in advertising tools. You will not find official comments on this topic from top officials on the Internet, except for the thoughts of bloggers and users in the comments on forums and public pages.