Why is your non-delivery rate high?

[monira#$1244]

You sent to the wrong email or an email that no longer exists
Your email contains a large number of images or other files, and the recipient's server cannot receive them.
The customer has unsubscribed from your newsletter or set it to spam
There is a problem with your email domain and it has been identified as spam
Your email domain has been blacklisted because it has been identified as spam too many times
 

2. Why is your open rate low?
You send emails at times when your customers don't regularly check their emails*
You don’t send emails at a regular, consistent rate
The subject line is too long and is truncated on mobile devices
The subject line is boring or not engaging enough (e.g., it doesn’t contain a hook or value proposition)

*Generally speaking, 8-9am and 1pm after lunch are considered bosnia and herzegovina telegram number database good times to send, you should avoid sending emails on Fridays as they will be buried in the other party’s inbox over the weekend, and Mondays are also a bad idea as they may be busy with their own tasks and not be able to check the marketing email.
 

3. Why is your click-through rate low?
The content is not personalized or relevant to the customer
You send too many sales, promotional emails and create a negative image for your brand
You have to scroll to find the CTA (call to action), so it’s hard to find
Too many links, so it’s unclear what the main CTA is


4. Why is your conversion rate low?
The forms on your website have too many fields and are too laborious to fill out
The fields in the form are unclear and difficult to fill out
Your website looks unprofessional and needs improvement


5. Why is your unsubscribe rate so high?
Due to any of the above reasons
You’re not sending them relevant, high-quality content
 

Best Practices for Email Marketing (Improve Your Metrics)
Clean up your mailing list every few months and remove invalid emails
Use HTML emails so you can track open rates
Change the sender name to the employee name instead of the company name
Plan ahead (try making an email content calendar)
Identify a clear CTA for each email
Optimize subject lines and conduct A/B testing to find the most effective style
Find the best times and days of the week to send emails
Arrange text so readers can understand it immediately without scrolling
Change the URL to a button and add color to the background to make it stand out
Send personalized and segmented emails
 

What is Email Segmentation?