Automating the sales process: Where is your high value?

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Sales can be a tricky part of the business to get right, and it can be life-threatening no matter what. The speed at which deals are closed these days means a lot is not based on luck, but an organization and team focused on precision that puts value in a deal. Industries certainly vary, but it’s surprising how many sales departments still use manual processes, including using spreadsheets, to manage the business. For companies looking to reduce wasted time and increase production, there’s a solution to this problem: sales automation.


It’s amazing how much of sales can be automated today. The goal and real purpose of sales automation is to allow sales teams to focus on high-value activities and reduce or eliminate time spent on administrative and manual tasks. More time should equal more sales. Automation of the sales process sounds like it should be in most aspects of the sales process and can be made more efficient with a system. Not only is this efficient, but it reduces a lot of guesswork and loss of data and steps. Let’s take the cameroon telegram number database concept of automated lead generation as an example. Items can be scheduled in a specific way at specific times to allow for visibility of steps. Let’s say a customer is going to attend a meeting online or otherwise and although you can’t attend, you know the company is considering purchasing your product space. Automation can be set up to not only follow up on content shared in the event, but also to remind you to set up a meeting shortly after the event is created. This may seem obvious, but ask a busy sales team how many sales they’ve lost due to late follow-ups and you’ll probably get more than one example.


Salespeople also often struggle to qualify leads. Any good sales rep knows that while getting leads may not be hard, qualified leads are a different category. Incorporating CRM functionality allows leads to be tailored and filtered for specific purposes. Specifically around marketing campaigns, the right list of contacts can be automatically generated based on email opens, affiliate downloads, and social media activity. From there a list can be automatically created with events and qualified leads in mind.


Finally, automating the sales process is becoming easier with the right software and systems. While many teams rely heavily on administrative tasks and manual processes, automation is rapidly changing the sales landscape. For companies looking to up their game, now is a great time to start learning.