It is important not only to publish content, but also to know how to properly promote a Telegram channel. There are a number of reasons for this:
Attracting new readers
Even if you are not creating a channel for the purpose of generating income, you need to increase its traffic. You will lose the desire to publish if no one reads them. Of course, user recommendations affect the growth of the audience, but only slightly. Promotion gives a better effect, helps to increase the number of subscribers and their greater involvement.
Opportunity to increase income through PR
When a channel has more than 1,000 subscribers, advertisers start paying attention to it. Thus, in the Beauty and Fashion section, the price of a PR ad is from 100 to 10,000 rubles. As the audience grows, the cost of advertising increases.
On average, each subscriber brings the channel 1 ruble in PR income , and on promoted channels – 3–4 rubles .
In fact, you can make money even without having an audience of thousands. Advertisers often pay attention to blogs with loyal subscribers, whose publications have a noticeable impact on users.
Opportunity to promote your business
Promoted Telegram is ideal for online product promotion. The main thing is that the blog topic matches the offered product, for example, in a channel about weight loss you can advertise sports nutrition. A large number of subscribers means a constant flow of buyers in the future.
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Alexander Kuleshov
Alexander Kuleshov
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Creating a quality Telegram channel
To create a successful channel, you need to define the goal, product and content. All of these components are of great importance. Let's look at each of them in more detail.
Target
So, first of all, you need to understand why you are creating a channel:
Earnings from advertising
If you are set on making money by promoting other channels, it is unlikely that anything worthwhile will come out of your venture. In fact, only a schoolchild could seriously consider such a way of earning money, but he is not capable of creating an excellent channel.
Let's do the math: the cost of advertising here now does not exceed 50 kopecks per subscriber. That is, even on a popular channel with 10 thousand subscribers, one PR ad will cost about 5,000 rubles. You can overload your audience with advertising and show 10 such materials per month, but you will still earn no more than 1,000 dollars on this. Not a very promising idea, unless you have a couple of dozen channels, which is unlikely.
It should be noted that PR in Telegram now opens up great opportunities. Large channels sometimes set absolutely insane prices, and gradually, under the influence of market laws, the situation will normalize, and the cost of advertising will begin to decrease. Telegram users will be less active, and the quality of content will deteriorate. So it is better to do PR now.
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"Marketing Tips: How to Show That Your Product is the Best"
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Creating a channel for project development
This goal seems quite justified. Let's say you have your own company and you plan to launch a channel to use it to organize marketing campaigns and attract attention. A reasonable option, considering that Telegram visitors mostly do not just read publications, they click on links and are interested in the products offered.
Currently, the messenger unites many wealthy users, and you will not have any trouble finding your consumers here. The main thing is that the channel is really inte