Which of these reflects the main goal of your business?

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Google Maps Optimization: How to Rank Higher on Local Maps
What is E-A-T and why is it important for SEO?
 

3. Email Marketing
If you’re new to marketing, you might be skeptical about the relevance of email in 2022. However, research shows that email marketing has the highest ROI of all digital channels for 10 consecutive years. It returns an average of $36 for every $40 invested, which is 40 times the ROI of social media.

 

Email marketing isn’t limited to just your basic newsletter, but can also be used to share new products, campaigns, industry knowledge, upcoming events, and more. Essentially, email marketing is your go-to cayman islands telegram number database method for distributing content and educating your customers because it keeps them engaged even after the sale.

 

Resources for more information:

The Beginner's Guide to Email Marketing
Six strategies to increase email open rates
 

4. Social Media Marketing (+ Influencer Marketing)
Social media marketing refers to sharing content, interacting with followers, and advertising on social platforms. Facebook, LinkedIn, Instagram, and Twitter are the most commonly used SNS for marketing.

 

Best Practices for Social Media Marketing:

You don’t need to post on every social media site—especially if you’re a small business with limited resources. Determine which platforms your target customers use most, and invest all your time on just those two sites.
Measure the right metrics. Exposure – How many people saw your post? CTR (click-through rate) – How many people actually clicked and opened your content? Engagement – ​​Are people interacting and liking/commenting/sharing your post? Set monthly goals for all of these metrics and commit to steadily improving your results.
Pay close attention to the competition. See how they frame their messaging, what kind of content they share and how often – use examples from more successful brands to look for areas where you can do better.
 

Resources for more information:

A Beginner’s Guide to WhatsApp Marketing
Influencer Marketing and the Rise of TikTok
 

5. Pay-per-click (PPC) advertising
Online advertising uses the internet as a medium to deliver promotional messages to potential customers around the world. There are a wide variety of online advertising to explore, from Google Ads to social media ads on Facebook or Instagram, video ads on Youtube, native ads that blend into their environment, affiliate ads, and more.

Advertising is usually monetized within a pay-per-click (PPC) framework, where advertisers only pay for each click they receive on their ad. You can also usually choose a limit for your campaign budget so that you never exceed, making online advertising a safe investment.

Resources for more information:

8 Main Types of Online Advertising
What is Return on Ad Spend? Calculating ROAS, CPA and ROI

Which channel should you start with?
 

With endless options available, it can be difficult to decide which channel to invest in first. My advice is to choose based on your current business goals, target audience, and available resources.

Build brand awareness
Build authority and trust with new customers
Drive web traffic to your website
Nurture your current leads
Increase your following on social media
Focus on closing the sale as efficiently as possible
 

…or something else? Discuss with your marketing and sales teams and determine your number one marketing goal. You can then choose the channels that will best help you accomplish this task (for example, if you want to drive traffic and build trust with your customers, focus on SEO and content creation).

 

Next, you can also conduct research and A/B testing to determine which channel your target customers prefer. Try distributing the same campaign through different advertising channels, share the content on 3 different social media sites, and try emails while analyzing the engagement. However, if you have few potential customers or social media followers, just search for the marketing channel where your target demographic is most active and focus on it from the beginning.

 

Finally, of course, we are all limited by budgets at the end of the day, so be practical. If you are a startup and have just started SEO, but are in desperate need of exposure and web traffic, then consider using inexpensive advertising methods. Keep in mind that certain marketing methods (like white paper creation or blogging) may require a large initial investment, but if you look in the long run, the ROI is significant.

In 2022 and beyond, we can expect artificial intelligence (AI) to play an increasing role in data collection and analysis, customer service via chatbots, and even in the creation of marketing copy. For example, Chase used machine learning to transform their original ad “Get cash from the equity in your home” into “It’s true — you can get cash from the equity in your home.” The latter was much more popular with customers.

 

Another big upcoming trend is augmented reality (AR) , which you may have been introduced to when Zuckerberg changed Facebook’s name to “Metaverse.” AR allows you to provide your customers with fresh, innovative experiences and really get them engaging with your brand.

 

Film is expected to surpass other channels as the leading form of digital media in terms of content marketing . From live streams on Twitch to webinars on Zoom, the possibilities for getting creative with video are endless.