The mother group can be targeted through the behavioral audience of LAP advertising " Parenting status: having children under three years old, parenting status: having children between 4 and 12 years old ". There is also a specific group of people with considerable consumption potential, such as toys for adults. Such as dolls, models, furniture decorations, etc., are also another operation direction for Children's Day. The marketing schedules in April are generally concentrated at the beginning of the month. The marketing efforts of the month must be concentrated in the first half of the month, which is the operation of the festival issues mentioned above, in order to grasp the performance targets in April.
The rainy Qingming holiday is the time for international travel and return home. The key point is that communication appeals can be targeted at the audience who have not yet gone out for a walk at the end of 2022 and during the Spring Festival . Take advantage of the longest consecutive holidays in the first half of the year, so that your products and services ukraine mobile phone number list can accompany customers to spend a wonderful holiday together! Mid to late April - Soft communication, preparation for Mother’s Day Google 's search trend report mentioned that "inclusive marketing" is an experience that the public is more concerned about.
In mid-April, when there are no issues to play, more emphasis can be placed on the resonance between the brand and the audience, thereby affecting subsequent consumption decisions. In late April , there is also Earth Day on April 22, which is suitable for soft communication. Merchants may consider participating in charity activities. DMs through the official account at this time to warm up the Mother's Day schedule and allow customers to arrive early. Make a good decision and even pre-order. Regarding the communication strategy for Mother’s Day, you can refer to the Queen’s Day focus operation in March to once again re-target the most potential consumer groups on Mother’s Day.