Target high-intent audiences on Facebook and Instagram, detailed targeting with clear interests, 5

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Target high-intent audiences on Facebook, Instagram by adding demographic meta 3
If you don't find any segments that fit your offer, expand the "Behaviors" menu. Here, you can target segments like new business owners and active shoppers. If you can serve relevant ads to these segments during this time-sensitive period, you may be able to convert them quickly.

Target high-intent audiences on Facebook and Instagram - Detailed Targeting - Add demographic interests or behaviors with digital campaigns - 4
The downside to these detailed targeting audiences is that they often require additional targeting parameters. For example, you might want to add demographic details such as location, age range, and gender. You may also want to add related interests. When adding interests, click the "Define Further" button to ensure you're reaching people who fit the time-sensitive category and have the interests you choose.