Agencies that finance PR and directly participate in making payments are required to report the following information to the ORD:
Information about the customer (advertiser) and the agreement concluded with the first partner (if there are several). This information must be known to each participant in the chain so that the creative can be distributed according to the agreements of the end customers.
Your data and that of your counterparties, information about transactions performed with them.
The information will be mint database accumulated along the chain, taking into account the advertising system account or campaign. If the PR is placed both in VK and Yandex, the information on the acts is provided separately for each of them. At all stages of the chain, it should be visible what amount was spent on both systems separately.
Advertising in Telegram
Own data and information about the PR customer must be sent to ORD before the campaign starts. After that, at least once a month, downloads with acts attached to the main contract are sent, taking into account the use of each PR system separately. Yandex provides details of how this mechanism works for complex creative publication chains.
Compliance with the Advertising Labeling Law by Different Market Participants
Let's take a closer look at who the new laws apply to, namely: creators, distributors and advertisers.
Advertisers
They will hardly notice the effect of the innovations. As before, you need to conclude an agreement with the distributor or accept his offer, as it happens, in particular, in VK, in Yandex. All operations on creating an identifier and marking, sending information to ERIR are carried out automatically. The campaign launch time will not differ from that specified by the customer.
Advertisers