In this phase of business development and expansion, brand communication must be professionalized. This step is essential to demonstrate solidity and reliability and make your value proposition known to a market that has not yet heard about it. To do this successfully, you must have:
A well-crafted sales narrative that is credible and showcases your value proposition.
Success stories to show that there are companies that have already trusted your project and have been successful.
Advertising structure to make the company known in the market through dissemination and marketing strategies.
CRM to manage contact data generated by new development strategies.
Sales team that can handle new contacts and arrange meetings.
A Collateral Marketing strategy to generate content related to your sales country area code philippines process, such as sending a newsletter, email marketing actions, creating a specialized blog, and more.
Automate for greater efficiency
Your company is already established, solid and recognized by your target market. Now it's time for all the effort made to work more easily in a more automatic process. Automation guarantees that you can work on a larger scale, be more efficient in the use of resources and reduce costs. You can automate communications from the TOFU stage , such as email marketing sequences with news, content of interest to your ideal client and other educational content on concepts of your value proposition.
Automating processes will allow you to focus your efforts on consultative sales meetings and one-on-one relationships with your potential clients.
Recognizing and distinguishing the phase you are in will allow you to review previous movements and establish the objectives of the next stage, so that when you take the next step it will be a complete success!