The purpose of the community must be clear

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A one-off event for clients, an online portal or followers on a social network do not constitute a community. They only constitute a community if the value that members provide is truly multilateral. And for this to happen, users must perceive a real interest in the common good, empathy and trust.

No one can doubt that the brand's only intention is for community cell phone number lookup philippines members to provide value to each other and that its role is merely that of initiator, facilitator and, above all, guarantor of trust.

Only by generating value and trust among members could the brand set its own objectives, which we will outline later.



B2B communities as a differential brand value
There has been talk for some time about how customer experience can become a determining factor in B2B purchasing decisions. According to a study by the consultancy firm Gartner , 64% of consumers value perceived experience over product and price.