Marketing automation is a methodology that makes use of very powerful tools , through which it is possible to generate excellent results.
Using this methodology, it is possible to manage a large number of leads with extreme precision, successfully directing them through the sales funnel until they are even converted into spokespersons and loyal ambassadors of your brand .
Some examples of this strategy are segmentation, lead nurturing , workflow generation, campaign management, etc.
All of this makes it possible to execute campaigns, efficient time hong kong whatsapp number database management, personalized customer service, among other activities that would be very difficult to develop successfully if carried out manually .
The key is not only good content, but also personalizing it and distributing it at each stage of the purchasing process.
Inbound actions
For technology companies, inbound marketing still represents an innovative option that can generate great benefits .
Below we will mention some inbound actions that are suitable for use in technological marketing: