Number of casualties Another thing that cannot go unnoticed

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4.- Bounce rate Email campaign bounce rateA key metric you need to interpret is the one generated by delivered and bounced emails. This is nothing more and nothing less than the bounce rate, which is obtained by dividing the number of delivered emails by the number of bounced emails . Keeping your bounce rate as low as possible is essential, as this will help you avoid being filtered by spam. If this happens, it will drastically reduce your deliverability. In these cases, it is advisable to clean your database from time to time. Delete email addresses that no longer exist or that could harm your percentage. 5.- when interpreting is the number of unsubscribers. This is the number of subscribers who have decided to unsubscribe from receiving your campaign . A figure that you should keep to a minimum because if it is higher than the number of subscribers, your list will be left without contacts.


Why does this happen? It usually happens when chemical manufacturers email lists the content is not of interest to the user or when you send it in a way that can be invasive. It can also happen if you have purchased a database, instead of creating your own. That is why it is so important to collect the information personally so that people know which brand they are giving it to. 6.- Rejection rate You should also keep a close eye on the bounce rate, which is calculated by dividing the number of emails delivered by the number of emails rejected . If this figure is too high, it is a warning to take a closer look at your strategy. In fact, this metric covers the number of unsubscribed emails, unread content, and a drop in revenue. You're probably wondering what the reasons for this rejection are.