Keeping the brand community active and engaged

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But you have to ask for it with a unique purpose, as customers always expect something in return. Building loyalty in brand communities with email marketing also helps strengthen the relationship between brand and people. Try to offer an immersive experience to your brand community . Send out newsletters to find out what your community thinks about certain products, services or reward programs. It's a good idea, if you choose the survey format, to include a small prize for participants. Rewards show customers that their opinions matter and imply that you're collecting feedback because you really need it. 4.- Generates the feeling of imminent reward The proximity of the prize is one of the great incentives of a rewards program. Gamification makes customers want to continue participating. To do this, it is essential that users know at all times what they are playing for.


An email marketing campaign can inform the list of security and commodity brokers email addresses user how their points counter is. They should be short and concise, with encouraging messages such as “you are closer!” A message of this type can push the reader to make that purchase that opens the doors to redeeming the reward. In addition, recipients are motivated to continue spending rewards, . 5.- Use value-added marketing to create emotional connections Engagement is not generated solely through rewards and free products. Customers want to develop an intense relationship with brands they love. Emotional connection contributes more to loyalty than popular conversion elements like ease and effectiveness. Building loyalty in brand communities with email marketing will help you stand out from the competition. You can achieve this goal if you decide to invest in the following value-added actions: Articles on your blog about brand values.