Investigate the Reasons for the Problem
Some aspects of human behavior might be forever wrapped in mystery – like why we laugh, for example. But discovering the reason for a lead losing interest doesn’t have to remain a mystery.
It might be as simple as a direct, personal chat, or just a little common sense, or even a friendly survey in an email message. Whichever route you choose, finding the answer to this question will help you fine-tune your marketing machine, and avoid the mistakes in future.
Nobody likes to miss out, so when sharing content, promoting deals or bragging about your company’s achievements, why not make use of the fear of missing out (FOMO)? Eye-catching images, and attention-grabbing headlines can be just the right remedy for warming up cold leads. For example:
“Hey [Client Name], here’s what you may have missed on our blog while you were away…”
Just because your lead has gone ‘cold’ doesn’t mean that it’s a lost cause. There are ways to warm them up again, with a little care, some personal attention, and of course, leveraging the power of marketing automation.
As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few steps to improve email click through rates and reach more contacts with your content.
Improve Email Click Through Rates
In other words, don’t “give it all away” in your email. If you’re able to generate a sense of curiosity or interest for your recipients, they will be more likely to click through to find out more information. This can be very subtle or blatant, depending on your brand’s voice and tone. Consider these two examples:
This customer is changing. Is your marketing strategy?