What is SEO?
First of all, you need to know what SEO is to understand how to use it. In this sense, it is nothing more than a group of strategies to optimize websites and web pages. That is, to improve their positioning in search engine searches.
Google has a series of factors that define which content singapore number list appears on the first page. Therefore, it is vital to understand its concepts and how they work. This will make it easier to consolidate your brand.
Ranking factors
For those who don't know what Google's BERT algorithm is and its influence on digital marketing , it's a good idea to pay attention. In fact, it also uses On-page and Off-page practices to make this measurement. In other words, data that appears in the following way in your link:
On page: content, titles, meta description, heading tags, images and URLs;
Off page: number, diversity and context of backlinks, mentions of your brand.
The above points mean that your website or blog needs to be optimized both on and off-page. This way, the search engine can also know its level of authority. As well as whether the user has a positive experience when accessing your content.
Image of computer with SEO written on the screen
How does digital reputation work?
By definition, digital reputation is how the public perceives and evaluates your company in the online environment. So, if your company has a lot of negative reviews, this is what people will see in searches. For example, the following cases may occur:
Reviews on the Reclame Aqui page or other social media;
Your website is well ranked, however, it has other results that compromise it;
Impact even on the company's physical location business due to online problems.
These issues can only be resolved with strategies that remove negative data from the first page. Therefore, several points must be considered to make this happen.
Negative Reputation vs SEO
While SEO is a great way to improve your ranking, it may not have any effect on a negative reputation. That is, there is no point in having a post on the first page with negative comments right below it.
Reverse SEO
Reverse SEO is the name given to the strategy of producing positive content about your brand. In this way, the chance of a bad result appearing is reduced. Therefore, it is the best way to control your reputation on the internet.
How to use reverse SEO to increase reputation?
Reverse SEO can be understood as a more powerful version of the original strategy. After all, you not only build your brand's authority, but also its reputation. You also maintain it when necessary.