Only content that is considered quality is displayed at the top of the feed.
From your page you can also connect with influencers for collaborations.
Select the type of content
The content that triumphs on Tik Tok is videos edited with music, therefore, if you want to be successful with your strategy you must adapt your publications to this format.
The message must also be appropriate to the format.
You must seek spontaneity and freshness to connect with users.
Keep your audience in mind
Approximately 90% of Tik Tok users are under 34 years old.
More than half have higher education and the majority are very active users who interact daily.
Your posts should adapt their tone, style and frequency to the profile of the Tik Tok community.
On average, four or five posts a week are enough to connect without becoming overwhelmed.
Don't forget to follow your followers, respond to their questions and comments and, ultimately, be approachable.
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Research the best time to post
Most Tik Tok users log on between 8pm and 12am.
In this short time frame there will be more public but also more competition.
It is a good idea to do some testing to determine the best time for your brand.
Tik Tok is attracting more and more users.
Although the most popular users are between 13 and 24 years old, the platform is attracting the interest of older audiences.
For many brands, TikTok is a new opportunity to connect with an audience that no longer consumes traditional formats, such as television.
Video has become the best content format to connect with the target audience on an emotional level.
On Tik Tok, the videos that succeed are short, spontaneous and full of humor.
Brands that want to convert through this platform must take into account its peculiarities as well as the profile of its users.
If you have a business aimed at young people, Tik Tok should not be missing from your digital marketing strategy. I look forward to hearing your opinio