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Why social needs to be at the center of holiday customer service
Answering customer questions on social sits firmly in the center of the social media and customer care Venn diagram.

Social media is a direct line to your customers. And during the holiday season, their outreach will inevitably increase, further extending social’s crossover into the customer care realm.

Let’s look at three key ways social media must be central to your holiday customer service.

“TikTok made me buy it” is more than a catchy phrase. It’s a reflection of the influence social media has on buying behavior—on TikTok and beyond.

Social media is a virtual mall designed for product discovery, social proof and purchasing all in one place—and its popularity is only growing. Nearly half (47%) of all consumers plan to use social more to find holiday gift ideas in 2024.