Telegram for companies: learn how to make the most of the tool

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Telegram is gaining more and more Brazilian users (especially when WhatsApp goes offline) and is being used more and more by companies.

That’s because the messaging app has many advantages over the Facebook app and is a great tool for building communities . That’s why we’ve put together the main Telegram features for companies that want to use the app to build stronger relationships with their customers.

Why use Telegram for business
More efficient transmission channels
Telegram has broadcast channels, just like WhatsApp, but they have more features. Here, users can subscribe to channels that interest them, which have an unlimited number of users. Channels can be public and accessed by any user, or private, which require an invitation or link to access.

Anyone who joins after the channel is created has access to everything that has been posted previously, so they can keep up to date with everything that has already been shared. In addition to messages, it is possible to send audio, videos, links, polls and allow reactions to what has been posted, but we will specify some of these features below.

Groups
Telegram groups can have up to 200,000 members and are the israel phone number lead best choice when you want to interact with your audience. To organize messages, you can use hashtags to separate topics.

Using Telegram groups for business allows for greater interaction between members, as users can mention each other and respond to specific messages. You can still appoint administrators to moderate the group, just like in WhatsApp, but they can respond as the account owner, using the same username.

Audios, polls and other forms of communication
Telegram isn't just about text messages. The platform allows you to send audio messages, which can be listened to with the app in the background, with a 2x increase in speed and even with transcription, which makes users more open to listening to longer audio messages, in podcast format.

Polls are a great way to get information from your audience about a topic. Polls can have hidden answers or allow multiple choices. When responding, all users can see the results.

Telegram also allows you to share videos, links, files and other formats, just like other messaging apps. The advantage here is that files can be up to 2 gigabytes, while in the neighboring app you can only send up to 16 megabytes.

You can also save messages that are more important to you, which are in a separate conversation that is easy to find, and pin messages in groups so that everyone can see that it is an important message.

Data analysis
In groups with more than 500 members, you can access the Insights tool. With it, you can better understand what types of content your followers are interested in, the days and times with the most engagement, and the daily growth of followers, a great tool for those who use Telegram for businesses.

You can also see the source of new subscribers, the total number of messages sent, which users are most relevant, and a variety of other data. The platform will soon allow groups with at least 100 users to access Insights.

Multiple account management
Both the desktop and mobile versions allow you to control three different phone number accounts simultaneously, without the need to log out.

In the desktop version, you only need to connect your phone once, unlike WhatsApp, which requires a constant connection to the device. This feature is ideal for those who use Telegram for business and need to connect the account on multiple devices remotely.

Bots and automation features
Telegram bots take group and channel automation to the next level. In addition to offering a series of ready-to-use programmed bots, the app allows group administrators to create their own configurations.

You can customize automatic messages for frequently asked user questions, schedule sending messages, track orders, create alerts, convert images to text, convert audio to text messages, and much more!

Did you see how the benefits of Telegram for companies surpass those of WhatsApp? Although it is not yet as common, it is worth investing in the platform and taking advantage of all these tools.