Is working with smaller creators a good business for brands?

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To set expectations and build strategies, it is important to evaluate some data. Last year, a study promoted by RealEyes revealed that:

Brands that worked with content creators with around 540,000 followers on TikTok received the highest levels of attention compared to influencers with more than 50 million followers.
View rates in the middle slots of product reveal videos were seven to eight times more effective for micro-influencers compared to an A-list celebrity. This means they tend to engage the audience beyond the start of the content.
As we can see, it turns out that micro-influencers have a growing power on social media . They have a great range of visibility and reliability among users, despite their lower number of followers and shares.

From another perspective, brands can grow by investing in micro-influencers to boost their visibility and reach a new audience that is not used to following in the footsteps of big influencers.

For brands, this is definitely a great opportunity to work thailand phone number list alongside small influencers – or growing content creators – given the current success scenario of this group on the Internet.

How can brands benefit from this new Instagram feature?
Allowing all users to tag products in posts is one of the many opportunities Instagram offers for brands to benefit.

With this innovation, product displays have gained unprecedented visibility on social media. Ignoring this opportunity means losing sales.

According to a statement from Instagram, “People come to Instagram to share and discover trends and inspiration. Product tagging will make it possible for anyone to support their favorite small businesses.”

Do you know what this means? Instagram is making every user a digital influencer , regardless of the number of followers, likes, and shares.

This can provide a free boost for brands on the app, while also building on Instagram’s e-commerce approach by instigating consumer behaviors.