C-suite names if they’re active online or an industry thought leader

[shaownhasan]

All the above repeated for a competitor if you want to conduct a marketing competitor analysis
For example, sportswear brand Nike (or a iran business email list competitor) would likely track their #WinningIsntForEveryone Paris 2024 Paralympics campaign hashtag to see how their audience is engaging with the posts.

A Facebook post from Nike featuring paralympic cyclist Oksana Masters.

Use analytics to track results
Finally, use analytics to see how well your Facebook monitoring strategy is working. Use sentiment analysis to see if brand perception skews more positively or negatively. Facebook audience insights will also reveal if engagement rates have improved since you started monitoring. Facebook listening will show you what content resonates with your audience the most.

How to use Sprout Social for Facebook monitoring
Sprout Social has many features to ensure you never miss a comment or message. Here’s a step-by-step walkthrough of the key capabilities to use for Facebook monitoring.

Step 1: Get familiar with the Smart Inbox.
Sprout’s Smart Inbox feature unifies all of your messages, mentions, comments and reviews into a single unified dashboard. It can also track brand keywords, search results and hashtag campaigns in real-time.

It has three main components: the Left Bar, messages stream and Filter Menu. The Left bar is a navigation bar that allows you to toggle between different Inbox Views. For example, All Messages contains all the messages from all the profiles you’ve connected with Sprout, whereas Completed Messages shows messages that already had an action performed.