Data-driven approach: smart business and data democratization

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Discover how smart businesses are increasingly using data and achieving data democratization.
How to establish a DATA-DRIVEN culture in my company

As we approach 2022, we see more and more organizations basing their decisions on data. Smart businesses are increasingly using this fundamental asset to inform their commercial strategies, customer interactions, pricing schemes, and other more specific decisions. Let's see why it is no longer just a matter of competitiveness, but is a condition for survival for companies in a data-first world.




HubSpot BLOG

Data fabric can use analytics to actively learn and architect database where data should be used and changed. This can reduce data management efforts by up to 70% .

Source: Gartner





Data-driven: the most appropriate business approach in the current context
As organizations accelerate digital business strategy to drive faster digital transformation, they must be agile and make fast business decisions informed by the data available today.

Empowered customers with access to diverse sources of information no longer act out of mere brand loyalty, but base their choices on the quality of the experiences offered to them.

This context requires two key actions: on the one hand, placing the customer at the centre of decisions that will be driven by data (i.e., transforming into a data-driven company) to better understand the consumer, their habits and preferences and anticipate their future purchasing movements.

On the other hand, to embody the condition of intelligent business, it is essential to have quality data from different sources (purchase and browsing history, websites, CRM, BI platforms, user or consumer comments, etc.) and that they are properly integrated. Companies must not let their data degrade: they must use it to drive their growth strategy.


What aspects of the business are driving data-driven initiatives?

Internal business processes

Customer knowledge and engagement

Customer Service/Support

IT Operations

Information security/cybersecurity


HubSpot BLOG 2



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