2. How to create an effective marketing strategy?

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Budget. If you have a large marketing budget, you can afford to use a wide range of tools, including traditional and digital channels. In case of limited funds, it is worth focusing on the most effective and inexpensive solutions - such as SEO, content marketing or SMM.
Goals: If your goal is to increase brand awareness, then social media and content marketing are the way to go. If you want to increase conversions, then focusing on PPC advertising or email marketing will make more sense.
Step 1: Assess the situation and select tools
Determine your current business capabilities and available resources. Start by hong kong phone number list analyzing your target audience, their preferences and behavior. Use available analytics tools (Google Analytics, social networks) to track the behavior of visitors to your site.
Step 2: Content Development
Content is the foundation of all types of marketing. Choose the format that best suits your audience:
For B2B business, reports, white papers, case studies, and expert articles are suitable.
For B2C you can use blogs, videos, instructions, infographics.
Don't forget about the visual component: images and videos help to better perceive information and increase engagement.
Step 3: Selecting promotion channels
Depending on the chosen marketing strategy, you need to choose the right promotion channels:
For SEO: working with search engines (Google, Yandex) through optimization of content on the site.
For SMM: creation and management of accounts in popular social networks (Instagram, Facebook, VK).
For content marketing: blogs, articles, webinars.