By both measurements PPC traffic converts approxi email lists australia mately 50% better than organic data. . Answers to a few of the questions you might want to ask: Question: Are the PPC landing pages the same as the organic landing pages? Answer: All of the organic landing pages are the home page. On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page.
The conversion levels remain about the same on either page. On keyword #2, all of the PPC goes to a second level page. Question: So why are you releasing this data? Do you hate SEO? Answer: First of all, I believe the benefits of SEO are massive. 45% of our traffic is organic. I released this data to shed some light on possible misinformation that has been spread around. I love SEO : ) Question: Does this apply to all websites and keywords? Answer: I have no clue, not having access to multiple website data.