Facebook video advertising is worth considering as a fundamental part of a good marketing strategy for any type of company, regardless of its size.
There are a few reasons you should keep in mind to appreciate the impact this resource could have on your strategy:
Facebook has millions of active users every day , so you can be sure your audience is there.
Facebook advertising is affordable so anyone can create their own ads.
Video marketing turns out to be a very good option both now and in the future, since most people like to watch videos.
Every day, 100 million hours of video are played on georgia whatsapp resource Facebook , which makes it more than evident that videos are becoming the favorite content for users. This is explained in the article “ Yes, video matters: more than 100 million hours of videos are watched on Facebook every day”, on the Genbeta page.
So without a doubt, we can say that you will hardly be able to achieve such visibility for your posts through any other medium than Facebook.
Tips to keep in mind when creating Facebook ads
Choose what type of video you are going to make
There are two ways to use Facebook video advertising:
You can create your video ads on the platform, either with a single video ad or through a video presentation, which can have a maximum of 7 images.
Or you could promote a video you've already posted on your website. This option is usually cheaper and usually generates more profit.
Provides value
Initially, you only have 3 seconds to convince users to watch your video. Therefore, you need to grab their attention from the start. And that can be achieved by engaging your target audience from the start.
Make sure your ad is creative, clear and concise , and try to include some special tips. You only have a maximum of 120 minutes to achieve this.
Focus on quality
Because you could have the best script in the world, but if you don't pay attention to quality and neglect it, this is not going to help you at all.
Make sure you have the best conditions, such as adequate lighting, good audio, a clear image and, in general, a perfect staging.
Try to connect on a personal level
As consumers, we are usually more oriented towards the emotions that a product evokes than towards the product itself when it comes to purchasing.
So focus on interacting with your potential customers, don't act like a company without personality, show that your business is human and cares about generating connections with people.