Sales report or survival manual for the salesperson

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Having a sales report is essential not only for analysts, but also for all members of a company that specializes in the sales sector. Customer satisfaction, sales made and the future of the company will also depend on this data.

WHAT IS IT FOR?

A sales report is intended to measure and monitor the performance of sales actions that salespeople and promoters have made during the day, month or year. Sales reports are also used for planning sales strategies, to forecast future results or to reflect on past cycles.

Normally, Commercial Managers , Team Leaders or Area Managers are responsible for analyzing the information and making decisions together with the Account Directors .

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HOW IS IT DONE?

A document of this type is usually based china whatsapp lead on numerical results. Therefore, it is necessary to take into account different variables. The measurements used for the sales report include:

Top line sales revenue .
Net sales revenue .
Sales targets or quotas.
Performance as a percentage of sales targets.
Profit, sales flow and the type of products sold (product mix).
AND TO CREATE IT?

They can be created manually or through digital databases. At Salesland we have our own reporting tool for the Point of Sale: ARACNE . Thanks to this application our clients can be informed at all times.

With ARACNE it is possible to measure the performance of a product launch, know the percentage of market share or know the follow-up of the route that the commercial team has taken .



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HOW OFTEN SHOULD IT BE DONE?

It is advisable to make a daily report to provide the company with the actual sales that the sales team has made during the day, although it can also be analyzed weekly, monthly, quarterly, annually or interannually.



A good sales report should not be limited to static or statistical information; it should go a step further. It is essential to understand the business, to know the growth plans and the positioning of the offer in order to be able to transfer all this data to the sales report . At Salesland, we not only create the reports with our own tool, but we also send a differentiating message about our company. The important thing is not only to keep our customers satisfied, but we also use this information to show our team the results of their daily efforts.