It is common for a manager to compare a sales manager with himself, but this is a grave mistake when developing a motivation system for employees. Money is not the only goal for everyone, but it is difficult for owners to agree with this. The owner is sure that the meaning of work is only in banknotes, but this is the difference between a business owner and a manager. There are differences not only in means: plans, ideas, values are also different. Employees are different from each other - everyone is at work for their own reasons. So, let's move on to the types of motivation.
Material or long-term motivation of sales department employees
For the owner, this means that the how to use the rcs database for direct marketing complex implementation of motivation is much more effective than the traditional type "Official salary + Percentage". It is worth understanding: even the simplest methods of encouragement, such as free coffee in the office, also bring dividends.
This type of motivation is called long-term. It consists of several main components:
official employment of an employee;
social assistance;
insurance;
individual work place, etc.
All this should be at least at a comfortable level and not necessarily at the highest level.
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Non-material (short-term) motivation
In order for material motivation to be truly comprehensive, it is necessary to add short-term motivation to it.
Let's return briefly to the topic of money - how important and primary it is. Employees want to receive not only finances, but also power, recognition, rest, and other non-material bonuses for their work. Therefore, when studying further materials in our article, we recommend that you think over options for replacing banknotes with non-monetary values (the most comfortable workplace in the office or a separate office, a trip to a cafe with the family, a bonus day off, etc.).
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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