The two main functions of the HR department are communication with employees or candidates for vacant positions and information. The latter is mainly conducting research, studying various sources (professional press, labor exchange statistics, marketing materials of competitors) and collecting data for future personnel planning.
Communication involves interaction with applicants, business cooperation with educational institutions, hunting among promising students preparing to enter the labor market, development and printing of image materials, holding events as part of company promotion, sponsorship events and other activities.
Building a favorable image is considered not only in terms of the company's external activities, but also concerns internal work with the company's employees. It is necessary to form their loyalty, increase motivation, work efficiency, engage in team building and minimize staff turnover. As part of this activity, marketers create corporate newspapers, conduct staff surveys, organize internal events, holidays, etc.
Key functions of personnel marketing
Let's consider the main functions growth of the overseas chinese in canada of personnel marketing and the specifics of their implementation.
Information function
What does personnel marketing include: research, data analysis, and processing. As part of this function, the marketer studies the labor market in order to competently plan personnel work. He monitors the activities of educational institutions and training programs, which allows him to assess the quality of potential candidates for vacant positions. In addition, information provided by the Employment Service and sociological research are studied.
Of particular importance in informing are interviews, during which the specialist receives data on the needs of candidates, learns how they evaluate the labor market and work in other companies, etc.
By collecting statistics, the marketer prepares a full report for management. It contains information on the state of the labor market in a specific industry, the average salary level, the number of applicants for vacancies, and provides a personnel forecast for the company for a certain period. This allows you to create an action plan and determine the financial needs of the HR service.
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