Today, social has become the place for discovering new trends,

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The year was 2010. The era of chunky necklaces, finland b2b leads flower crowns and technicolor skinny jeans. Tumblr was the birthplace of trends and culture. Millennials ruled the headlines. And it was the year Pete Cashmore, former Mashable CEO, first coined “Social Media Day.” Incidentally, it was also the year Sprout Social was founded.

Fourteen years ago, the role social media played in our lives was drastically different. It was primarily seen as a way to connect with friends and family. Text updates, relationship statuses and hyper-filtered photos were the extent of our feeds. Few could imagine the way social would inundate our daily lives in the next decade.

But that was beginning to change. Some brands were getting on board with social and scaling their presence. Emerging businesses were leveraging platforms like X (formerly Twitter), Facebook and the new Instagram app to get off the ground. The year marked a turning point: It was the first time companies realized social might actually be the future of marketing.

following influencers and creators, researching brands and shopping. Naturally, that puts it at the center of many brands’ overall marketing strategies, positioning social teams at the helm of a critical, cross-functional operation.

This Social Media Day, let’s celebrate all that the people behind brand accounts have achieved. Here are ways other social marketers are marking the occasion, and ideas your brand can use to follow suit.

What is Social Media Day?
Every June 30th, Social Media Day recognizes social media’s impact on global communication and culture at large.