When done right, re-engagement emails can reduce list churn rates and increase engagement significantly. In terms of deliverability, re-engaging disinterested leads will improve your open and click rates.
The best thing is to discover how to do it through success stories.
1.- Use persuasive techniques
If you want to win back uninterested leads, you can try a technique that plays at persuading users. A good example is Kate Spade's email.
Instead of creating a traditional approach by requesting responses from the user, indonesia phone number details promising to improve its services or providing some discounts to re-engage inactive users, the brand blames the server. In this case, Gmail.
By doing so, Kate Spade has indirectly put that thought into the minds of its users, causing open rates to improve.
2.- Allows the user to mark their preferences
Uninterested leads animoto
Animoto aims to win back disinterested leads with an email that focuses all its power on one key question: Do you still want to hear from us?
In this way, the brand plays with several options. Instead of inviting the user to unsubscribe from the email list, it offers them to personalize their preferences . Consider that if a user stops interacting with your pieces because they are tired of emails , one of the best alternatives is for them to be able to set the frequency of sending campaigns themselves, or even the topics and categories they are interested in.
With this technique, you not only ensure that users do not unsubscribe, but you also reinforce engagement, ensuring that they receive the right messages, in the right amount, on the topics they themselves have marked as interesting and with a certain frequency .
This way, instead of thinking about abandonment, the subscriber will have a better perception of the brand and will stay with it for longer. It is one of the best options to win back disinterested leads and turn them into fully active ones.
3.- New features to encourage users to return
Grammarly Uninterested Leads
Grammarly aims to show the passage of time to its disinterested leads and present them with the new features of its service. But in addition, the entire email is focused on the call to action button to encourage users to click on it to try the service again.
Also, at the bottom of the piece, a premium version is revealed and a special price is hinted at.
4.- Show uninterested leads everything they've missed
Uninterested leads surfstich