We could define a sales funnel as the ideal representation of the phases or stages that a user goes through from the moment they meet us on the Internet until (hopefully) they become a customer.
Or we could also talk about the conversion funnel as the process through which we accompany and guide users from the moment they arrive at our website until they become customers.
NOTE*: Pay attention to this definition, no customer will be guided by any sales funnel if they enter a website that they do not trust or if we do not provide them with sufficient value.
In any case, there are many advantages to creating a sales funnel for your company on the Internet, especially due to some factors such as those I mention below:
The level of competition on the Internet is very high, so why would they buy from you? Show them that you are the best at what you do.
What is your value as a brand, what is special about you? Your duty is to differentiate yourself from the competition with something special. What is it?
What are you an expert in? Show it to them.
How can you influence visitors' purchasing decisions for your products? This is where the real strategy lies that will allow you to attract customers.
In reality, the sales funnel will allow you to create a "relationship with the user" based on the value you provide during the process in which they search for a product or service that you offer.
If the defined strategy is correct and works well, the sales funnel will not only allow philippine cp number you to attract customers but also retain them and increase the percentage of them who become customers of your company.
For any Internet company or online store, this point represents its reason for being in terms of profitability, the sustainable growth that we all desire.
However, at this point, I recognize that you may still have doubts about why you should create a sales funnel for your online business, so I will explain it to you in detail.
Why do I need a sales funnel to be able to sell online?
The key lies in a factor that we all know but rarely apply: customer orientation.
Customer orientation is, above all, a change of mentality regarding how companies design their sales strategies, which today must have the user or client as the center of their universe.
Thus, companies no longer sell products or services, but rather cover a need of our users.
We orient our strategy and product to the needs and tastes of those who are going to buy from us.
And following this premise, is where the sales funnel has its reason for being.
Did you know that as a user/person, you always instinctively execute a purchasing cycle, every time you want to buy something?
Let's see it.