The biggest takeaway for me, came from Bruce Clay

[zihadhasan019]

I realize I'm a little late to the game.But, let's get to the good stuff! While there were many great speakers and presentations there were a couple that stood out to me. What I was looking for were answers to questions that we often get either through comments on the blog or through Q & A. With that said, these are my favorite take-aways from PubCon 2009. Day 1 - How Do You Optimize For Universal and Personal Search? This was a great session, full of valuable information.


He took the road of sticking to a very sp france business email list ecific topic, image and video content and explained how to get them indexed. Since these are topics that come up quite a bit in Q & A I was excited to get some specific information on interesting ways to index images and videos. Thanks to Virginia Nussey over at Bruce Clay sending me the actual presentation (woot!). Case Study - Indexing Images The first thing Bruce spoke about was a case study they did involving getting images with text indexed.





Here are the steps they took: Take a newspaper article Scan it to create a jpg Include that image into a PDF Submit that PDF to Google Search for info in the article as a PDF and the article is found. So what happened? Well the PDF was indexed AND the text from the image was also indexed. Take a look at this SERP. PDF indexed shows up in the SERPs The result above seems to only come up when using some data centers but not all.