To begin, an analytical phase must be carried out to assess the opportunities available to the company. Before making any investment, the company must plan what internationalisation strategy it will carry out, how and why.
Secondly, you need to implement a minimum viable project that does thailand use telegram will allow you to enter the new market in a sustainable way at the lowest possible cost. This is the way to test the waters and reduce risk as much as possible.
Finally, based on the success of a minimum viable project, the incursion into the new market must be expanded and consolidated by scaling and diversifying the implemented processes.
Phase 1: Situation analysis
The objective of a situation analysis for business internationalization is to identify the best opportunity available for the company's access to international markets. That is, to find the investment that offers the greatest probability of success and potential for business development at the lowest possible cost.